8 GREAT SKILLS OF GREAT COMMUNICATORS
by: Remie Longbrake | published: December 17, 2023
When it comes to communication, we all tend to think we’re pretty good at it. Truth is, even those of us who are good communicators aren’t nearly as good as we think we are. This overestimation of our ability to communicate is magnified when interacting with people we know well.
When communicating with people we know well, we make presumptions about what they understand—presumptions that we don’t dare make with strangers. This tendency to overestimate how well we communicate (and how well we’re understood) is so prevalent that psychologists even have a name for it: closeness-communication bias.
So what do great communicators do?
1. Prepare the intent
A little preparation goes a long way toward saying what you wanted to say and having a conversation achieve its intended impact. Don’t prepare a speech; develop an understanding of what the focus of a conversation needs to be (in order for people to hear the message) and how you will accomplish this. Your communication will be more persuasive and on point when you prepare your intent ahead of time.
2. Skip the jargon
The business world is filled with jargon and metaphors that are harmless when people can relate to them. Problem is, most leaders overuse jargon and alienate their subordinates and customers with their “business speak.” Use it sparingly if you want to connect with your people. Otherwise, you’ll come across as insincere.
3. Read your audience
Great communicators read their audience (groups and individuals) carefully to ensure they aren’t wasting their breath on a message that people aren’t ready to hear. Talking so people will listen means you adjust your message on the fly to stay with your audience (what they’re ready to hear and how they’re ready to hear it). Droning on to ensure you’ve said what you wanted to say does not have the same effect on people as engaging them in a meaningful dialogue in which there is an exchange of ideas. Resist the urge to drive your point home at all costs. When you’re talking leads to people asking good questions, you know you’re on the right track.
4. Remember to listen
One of the most disastrous temptations for a leader is to treat communication as a one-way street. When you communicate, you must give people ample opportunity to speak their minds. If you find that you’re often having the last word in conversations, then this is likely something you need to work on.
5. Speak to groups as individuals
It’s not uncommon that you will need to speak to groups of people. Whether a small team meeting or a company-wide gathering, you need to develop a level of intimacy in your approach that makes each individual in the room feel as if you’re speaking directly to him or her. The trick is to eliminate the distraction of the crowd so that you can deliver your message just as you would if you were talking to a single person. You want to be emotionally genuine and exude the same feelings, energy, and attention you would one-on-one (as opposed to the anxiety that comes with being in front of people). The ability to pull this off is the hallmark of great leadership communication.
6. Connect emotionally
As a leader, your communication is impotent if people don’t connect with it on an emotional level. This is hard for many leaders to pull off because they feel they need to project a certain persona. Let that go. To connect with your people emotionally, you need to be transparent. Be human. Show them what drives you, what you care about, what makes you get out of bed in the morning. Express these feelings openly, and you’ll forge an emotional connection with your people.
7. Read body language
Authority can make it difficult for people to say what’s really on their minds. No matter how good a relationship you have with subordinates, you are kidding yourself if you think they are as open with you as they are with their peers. So, you must become adept at understanding unspoken messages. The greatest wealth of information lies in people’s body language. The body communicates nonstop and is an abundant source of information, so purposefully watch body language during meetings and casual conversation. Once you tune into body language, the messages will become loud and clear. Pay as much attention to what isn’t said as what is said, and you’ll uncover facts and opinions that people are unwilling to express directly.
8. Use active listening skills
Active listening is a simple technique that ensures people feel heard, an essential component of good communication. To practice active listening:
- spend more time listening than talking
- avoid finishing other’s sentences
- never interrupt
- think about what’s you’ll say after the other person is done, not while they are still talking
- summarize what the other person just said to ensure you clearly understand
In closing
Communication is the real work of leadership; you simply can’t become a great leader until you are a great communicator. Great communicators inspire people. They create a connection that is real, emotional, and personal. And great communicators forge this connection through an understanding of people and an ability to speak directly to their needs in a manner that they are ready to hear.